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oh, interesting - yeah, I try not to let the marketing dominate my associations, but tbh it’s impossible to control that; blue does seem to be a corporate favorite.
I usually think about the time I spent as a kid looking at a cylindrical bulb that had a rainbow color spectrum, I loved the color and especially the blues.
I’m sure that’s a better way to be - to like what you like and disregard marketing trends
It might just be that I don’t watch TV adverts and I use uBlock origin so I don’t see ads online, so my main marketing comes from native ads (like stories on the radio) or billboards when driving places. I guess I mean the environment determines whether how those associations are built, for example I will forever associate British Petroleum with dinosaurs because my parents taped a dinosaur special on VHS and the big BP oil spill had happened so they were running lots of repetitive ads, so to get through my educational dinosaur show I had to at the very least regularly fast forward through these ads.
I also don’t see actual adverts. By marketing I should’ve specified I mean more like branding, trendy website design, posters, etc.
Like when Facebook’s Messenger took on the indigo/blue gradient I knew it had reached full orange/blue levels of saturation.