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The enshittification cycle:
Phase one, attract users by providing a good service.
Phase two, once the users are locked in, squeeze them for all they’re worth by selling them to business customers (advertisers and/or data buyers).
Phase three, once the business customers are locked in, squeeze them for all they’re worth by threatening to deny them access to the users on whom they now depend.
Spez seems to think Reddit has the pull to make phase 3 happen. I rather doubt it, but we’ll see.