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The creator of the format is documented as having confirmed the pronunciation is “jif”, but I don’t care. Once he created it and put it into the world, he relinquished his control.
This is why literary analysis created death of the author.
I honestly believe he was just trolling when he said that and he probably giggles to himself everytime someone says (shudder) ‘jif’. It’s a hard G from graphics so I don’t know how else is could be reasonably pronounced.