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Most people don’t understand the real cost of software development, because the price of apps creates skewed expectations. In practice, software companies employ a business model that amortizes costs over time, making the true investment less obvious to users. The apparent simplicity of well-designed apps can also mislead users about the complexity involved. So, if somebody sees an app that costs a dollar they might assume that the cost of developing the app might be a few hundred dollars, while in practices it can be hundreds of thousands.