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I think it’s different enough from shrinkflation that it needs its own name. My gripe specifically was with Naked Juice, where if it was just being sold in a smaller bottle, I would buy more. But the recipe has actually changed to a point where I don’t want to drink it at all now, because it’s just not the same.
From an article linked above, my emphasis added, this is different because consumers are less able to protect themselves from it by being informed: