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That’s what I originally thought, but I’ve only seen that term for tech stuff. Wikipedia describes it as “a pattern in which online products and services decline in quality”.
I’ve see it used a lot recently to describe the general degradation of quality in service of increasing profits. I think technically, it is not enshittification. Below is my general definition of the process enshittification describes. Repost from another comment.
A word that includes the word “shit” in it has a very nice ring to it when describing things getting generally shittier in favor of profit. I suppose language can evolve rapidly and things mean what people believe them to mean.
Edit: As per Wikipedia’s Shrinkflation Entry:
I see skimpflation as a form of shrinkflation. The idea is still that the price stays the same but to try and hide the cost increase from the customer they give you less. I guess fewer strawberries per “smoothie” is even more subtle than fewer ounces of the original “smoothie” formula per bottle.
Well said. Skimpflation describes exactly what I’m talking about. It’s subtle, because they’re banking on the fact that people won’t notice immediately and then will gradually accept the new recipe. Probably the same reason that people remember Cadbury Cream Eggs being better when they were kids - and a million other tiny things.