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Oh… you mean cheaper as in shittier not less expensive.
I don’t know of a name for it in general, but Cory Doctorow coined the term enshittification.
Haha I originally planned on writing “shittier” in the title, but then read it as “shit tier” and backed it out.
Enshitification is what I thought at first, but I’ve only seen that for tech. The wiki starts with “a pattern in which online products and services decline in quality”, so it didn’t seem quite right.